As part of a collaborative campaign between OnStar and Spotify, I designed two distinct album covers to visually represent original songs used in promotional video ads. Each cover was tailored to resonate with a specific audience while maintaining the overall brand tone and narrative. These covers were featured in ads that are showcased together on the same page of my portfolio.
“Las Bicicletas” Latin Album Cover:
This vibrant, airy design was created to accompany “Las Bicicletas,” a Latin-inspired track celebrating joy, movement, and community. The cover art was tailored to uplift and energize, evoking a sense of rhythm and sunshine to resonate with Latin audiences. The goal was to visually match the upbeat, dance-worthy spirit of the song and encourage a celebratory connection with the OnStar brand.
"Tranquil Skies" Lullaby Album Cover:
Designed to complement a gentle lullaby featured in the campaign, this artwork strikes a balance between soothing and whimsical. With a soft color palette and playful visual cues, it appeals to both children and adults. The cover supports the calming tone of the song while still aligning with OnStar’s family-friendly messaging, offering a sense of comfort and care.
