As Art Director, I led the visual redesign of over several key pages across OnStar.com and OnStar.ca to align with newly produced advisor photography and video content. Working closely with a copywriter, I ensured all updates—spanning imagery, layout, and component design—reflected the unique brand guidelines and regional nuances of both the U.S. and Canadian markets. While honoring OnStar’s established global identity, I tailored the creative direction to resonate with specific demographic needs, creating a refreshed and cohesive digital experience. Each video and animation includes a link to experience the landing pages live! Click the animation of your choice and experience OnStar for yourself.
