During my time at Kellanova, I was provided a brief called 'Project Snow cone'. Where I was tasked to create an exclusive Pringles experience that leans into the Gen-Z summer occasion. Avenues are open to exploring partnerships, festivals, or even pop-up experiences featuring the brand’s personality and our food. Demographic is all inclusive– merged nuances!
In order to compliment the idea of environmentally support the overall idea of the activation. I created compostable package which features vibrant designs that capture each national park’s theme.
Pringles Campground will be a living activation, a safe and inclusive place for all guests no matter their camping experience. Pringles was subject to partner with US national parks that are within, about, a 2-hour proximity from major cities. In this instance I decided to use the Smoky Mountains National Park, in Tennessee.
The campground will offer an immersive Pringles experience that will also include an itinerary full activity that will keep campers occupied and having while at the campground. Of course, the campsite will include efficiently eco-friendly snacking, camp-style with pringles!
Pringles campground will allow campers the opportunity to reconnect with nature, friends, and most importantly themselves!
In order to further market the idea of the campground. The idea of a sweepstakes came to fruition. I designed a limited-edition Pringles camping sprinter that 3 special winners would receive during their time at the campground.
